momkind®

• I defined and continuously developed momkind’s visual identity, including logos, color schemes, typography, color schemes, illustrations, and brand guidelines.

• Ensured brand consistency across all channels (website, social media, packaging, ads, etc).

• Developed and maintained the brand voice in collaboration with marketing and content roles.

• Defining momkind’s brand ID from imagery to product design.

• To be outstanding you need to stand out. Based on momkinds brand values, mission and vision I defined their new way of photography. I made a code of conduct saying no belly touching, no cute and romantic smiles and no focus on babies. Instead momkind focus on mom - emphasizing female power, vulnerability, rawness, honesty and humor. All values taken directly from momkind’s value compass and turned into compelling visual storytelling.

• Casting only real & natural women, doing a minimum of editing and celebrating all bodies and diversity.

• Created and oversaw marketing materials, including SoMe assets, ads, presentations, brochures, illustrations, packaging design, and website visuals.

• I conceptualized campaigns (ads, social media, product launches, etc.)

• I developed creative storytelling and visuals that align with business goals.

• I worked closely with photographers, videographers, and illustrators to create compelling content.

Adapt quickly to fast-changing business needs and wear multiple hats as required.

• I worked with printing agencies, packaging manufacturers, and creative agencies when needed.

• Sourced and managed freelancers for specific projects (animation, video production, etc.)

• using data (e.g. engagement metrics and A/B testing) to refine designs and marketing assets.

• Stay updated on design trends, competitor strategies, and industry standards.