True Co.

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True Co. (True Gum) is a natural chewing gum company, set out to change the convenience food industry, and make it more sustainable.

I created the packaging design concept, visual language and brand illustration style in 2018 that made the company 'break through' the barriers and kickstart an expansion journey that ultimately led them to be sold for DKK 170mio. in 2021.


The redesign earned True Gum a Danish Design award nomination in the category "Game changing design".

True Gum was sold to Humble Group in December 2021.

Skills applied

  • Brand design

  • Packaging design

  • Illustration

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